United’s founder, Roscoe Chamberlain, had a generous spirit that was recorded in many stories in the company’s record books. One story, however, was so monumental that it caused a national media frenzy.

Chamberlain was so proud of United Farm Agency’s accomplishments and so full of gratitude to the many loyal customers who contributed to the company success that he eagerly awaited the company’s 50,000th sale milestone and spent years planning for the event.

That milestone was reached in November 1955 when Bob and Aleene Sells and their seven children received their new 80-acre farm in southeast Missouri for free as a gift from United Farm Agency.

The company continued Chamberlain’s tradition for many more years by celebrating major milestones along with way.

In 1965, the company reached its 100,000th sale. After years of flipping through United Farm Agency catalogs, Col. G. E. Brown, U.S. Army, and Maj. H.A. Mott, U.S. Army, purchased a 150-acre tract in Athens, Texas. The gentlemen had plans to improve the property and were thrilled when they learned that United Farm Agency would be paying the entire cost of a full carpet of Bermuda grass for the land, to celebrate the company’s milestone.

United’s 200,000th sale was recorded in October 1974 when the company presented a brand new Ford Country Squire to Mary Alice Lawson and Elizabeth Kenney to put to use for their business, Humpty Dumpty Nursery School.

Four years later, in 1978, the company celebrated the 250,000th sale by treating Ray and Brenda Hamilton, who had purchased a 160-acre dairy farm in Lebanon, Mo., to a property makeover complete with the painting of the home and all outbuildings, tilling of the fields, and the use of an express moving van service, compliments of United Farm Agency.

Agents, what creative ways have you used to appreciate your customers? Buyers and sellers, have you experienced any unique or special treatment from a United agent?